Mentors4Business - Gary Courtenay

Gary Courtenay
Author & CEO: mentors4business.com

Gary Says:

"I make it a point never to advocate ideas or concepts that I have not personally tested myself in the real world."

Gary Courtenay currently sits on the board of three companies and is the CEO of mentors4business.com. With over 25 years experience of owning and running his own companies Gary is a real world entrepreneur who draws on his vast experience for endless analogies, insights and case studies that provide proven formulas for powerful and rapid business success.

He is the author of two popular business books and is currently working on a third book. Gary has also produced a number of audio products (currently available on CD).

Gary also teaches entrepreneurship in the highly prestigious and certificated Business, Innovation and Growth (B.I.G) programme that is run in conjunction with the University of Warwick. This program takes seasoned entrepreneurs through an intense and highly concentrated learning process that is often likened to a mini-MBA.

Gary's presentation style is not only motivational but is entertaining too and he often refers to his presentations as "fun-ducation". Consequently Gary is a popular and sought after speaker who can offer keynote speeches, training and consultancy on the following specialist topics:

Dynamic growth through Sales and Marketing:
Gary shares precious information on numerous proven tried and tested strategies that can often provide explosive growth even within days of implementation. Gary's track record shows that the application of even a few of his methods can launch your sales and your profits through the roof, and in many cases without recruiting even a single new customer.

Motivation:
Whilst Gary does not promote himself as a motivational or inspirational speaker he believes with a passion that for education to be truly effective it should be accompanied by inspiration. With this in mind any interaction you have with Gary or his company M4B will be strong on motivation and building that all important desire to follow through. Gary asserts that inspiration alone is not enough. Gary ensures that you are always empowered with practical and powerful tools to launch you and your team from where you are to where you want to be. NB. Gary is often asked to deliver motivational talks to sales teams.

Sales:
In his book "How to Write Sales Letters with Clout" Gary tells the story of how he first began cold calling selling teddy bears when he was just 13 years old. Gary is proud of his 20 years of experience in direct sales and direct sales management and says:

“I spent a good portion of the early part of my life dependant on sales for a living."

"Although I didn’t realise it at the time this would prove to be the best training I could ever have had. I have since read hundreds of business books, studied in universities, and travelled the world to study under the best in the world and despite the fact that all of this stands me in good stead none of it has taught me anywhere near as much as that which I’ve learnt from actually going out in the big wide world and selling something to somebody face to face on a regular basis. "

“I eventually came to understand that selling is actually simple and that it is nothing more than a process”.

Once you have a proper understanding of that process it becomes innate and second nature to you and you can easily teach it to others providing they truly wish to learn”.

“I still remain delighted that I discovered that writing good sales copy is nothing more than salesmanship in print”.

“Put another way, once you understand the building blocks in the sales process it is reasonably straightforward to reproduce it using the written word and get the same results as you would if you were face to face with a customer. It’s impossible to describe my excitement though in the moment when ‘the penny dropped’ and I suddenly realised that what was written could be used tens of thousands of times to create sales with people that I’d probably never even meet”.

“I still remember the exhilaration when I launched my first direct marketing business”

"Within a week I had to almost force open the door at my premises because there was so much mail behind it. What made this so exciting? The fact that most of the envelopes had cheques in them, some even contained cash. From that moment on I was hooked!”

Gary has been at the sharp end of sales and has a wealth of knowledge in this area that is readily available to those that wish to tap into it.

Sales Copywriting
Gary is an accomplished and renowned copywriter and has had experience in writing direct marketing pieces across the full spectrum of direct response marketing. His specialist area is sales letters which is central to the theme of his popular book "How to Write Sales Letters with Clout".

Customer Care and Service:
Gary sees this as a key business building strategy and also one that massively underpins marketing. With this in mind Gary shares secrets with you on how to utilise the power of customer care and service to magnetically attract new customers and he offers a keynote talk: “How to really be the best and eat your competitors alive”.

How to use the power of Goals & Goal Setting to transform your life and your business.
This topic is more commonly delivered as a training utilizing Gary's 12 Step Process and is backed up with audio visual materials for you to take home and use again as necessary.

Gary is an expert in direct marketing and direct response marketing and in putting powerful direct marketing techniques to work in businesses and industries where it not often seen or used. Not only does direct marketing provide immediate results it is also immediately measurable too.