Gary Courtenays' Marketing Blog

Aptitude Test Versus Interviews

By Gary Courtenay on 23/04/2008 00:00

I was recently lecturing to a group of seasoned entrepreneurs at the University of Warwick who were there as part of a special program that coaches them through the process of creating a finite business plan together with a strategy with which to execute it. One common problem I spotted amongst many of the delegates was with recruitment.

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Gary Courtenay's Marketing Tips BLOG

When you speak, do you make people feel valuable or do you make them feel worthless?

By Gary Courtenay on 09/04/2008 15:48

The chances are you are probably not aware of it but every word you utter and in general, the way you treat the people you come into contact with will either increase or decrease their sense of self worth.

The simple truth is that we are magnetically drawn towards people that make us feel valuable and in many cases we despise those that make us feel the opposite.

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Gary Courtenay's Marketing Tips BLOG

Does the web really provide the best price? I think not!

By Gary Courtenay on 02/04/2008 12:38

I have lost count of the number of times now that I have been able to successfully negotiate a better price with the vendor than their price he/she is advertising on the web.

So how does this work and how can you do it too?

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Gary Courtenay's Marketing Tips BLOG