Gary Courtenays' Marketing Blog

How to powerfully set goals (and why they work)

By Gary Courtenay on 14/05/2008 21:21

In my last blog entry I spoke about how I ended up buying some wrought iron balcony railings from a supplier half a mile from where I live. Prior to this I had been trawling the web and had almost bought at much higher prices from suppliers at various locations up and down the UK. When I eventually placed my order with the local supplier I asked them if they had just put the sign up by the roadside which advertises what they do. The vendor replied: "No, that sign’s been there six and a half years".

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Gary Courtenay's Marketing Tips BLOG

He who turns up wins the most

By Gary Courtenay on 07/05/2008 15:10

In a recent blog I wrote about how I managed to get a price reduction of 1/3 for some balcony rails I need for a building project I am working on by phoning a company I’d found on the web, talking to them direct and asking them: “Can you do any better?”. You may recall that they most definitely could do better and after trawling through a few vendors I eventually ended up with a new best price of about £800, which beat the previous best price I had been able to find on the web of £1200.

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Gary Courtenay's Marketing Tips BLOG