Marketing is an area of enormous strength for M4B and we can help you, your business and your people grow dynamically by taking opportunities that will more than likely fall into the following areas:

Orchestrated Marketing Campaigns
Few companies seem capable of putting together a well co-ordinated and carefully orchestrated, multi-step marketing campaign. The benefits when you get this right can be enormous. M4B can help every step of the way by putting a step by step plan in place so that you and your colleagues know exactly what to do and when to do it.

Direct Mail and Direct Marketing
There are many businesses that rely exclusively on this marketing method and ironically there are many more that could use it to good effect but don’t. Generally this is because most businesses simply don’t know how, and don’t properly understand, direct marketing. Many of the techniques are simple to learn and easy to apply. M4B can help you take the all-important step towards using direct marketing as a massively powerful, business growing device. M4B will help you eliminate the risk in this process so that you learn to use this powerful business-building tool in a safe and controlled environment.

Growth Through Leverage
The American marketers use this term a lot and what they often mean is getting more out of what you’ve already got. The term is also applied to getting much greater responses and results from your marketing initiatives whilst only incurring little or no extra expenditure. The simple truth is that most businesses are a honey pot of untapped marketing potential. You must surely agree that it is hard to release potential when you don’t even know it’s there, and if you do know you may not know how to release it. M4B has a tried and tested system that can be administered over just one day that enables us to give your business a ”full body frisk” so that we can fully identify your many opportunities, and then help you devise exciting methods and strategies for unleashing their potential.

The Proper use of Sales Copy
Words have enormous power, a power that so often is not understood by the majority of business owners and directors. Even small changes in the words you use in your advertising can massively improve the results. Sales letters can be a constant source of cheap and powerfully effective marketing. Again, these sales letters should be properly crafted and put together using the science of direct marketing which has evolved and enables us to maximise the results and create often enormous windfall profits just with ink on paper.

Lead Conversion Systems and Lead Generation Systems
Do you have a proper routine and system for dealing with the above and then following up? If the truthful answer is no then you certainly should have. M4B has created many such systems and when you get them right they have the potential to sit in the background of your business like a sausage machine. When one creates enquiries they are then fed to the conversion system and ‘Hey presto’! as if by magic out pops a predictable and continuous stream (like sausages) of new customers. This is not a pipe dream and we can show you systems that we have designed many years ago which are still working today in the manner described above.

Enhanced use of Your Live Customer Database
The chances are that you are like most businesses and you are not selling anywhere near as much to your own customer database as you could. Your customer database is without doubt the most valuable asset in your business and yet few are even aware of this fact. M4B can show you various ways to tap this potential and create windfall profits almost whenever you want to. In fact the possibilities of the different ways in which you can use your database to make profits and joint ventures with others are almost endless.

Enhanced Placement of Advertising
Advertising magnate David Ogilvy was once quoted as saying: “The trouble with advertising is only half of it works, the trouble is we don’t know which half”. M4B can share tried and tested techniques with you to massively improve your advertising, making sure that you get a much higher return on your advertising £’s. This will help you to make your advertising become much more measurable and will enable you to select just the right media to give you the best results. Of course M4B can also help with the creation of the sales copy itself for your advertisement.

Training your Staff to be Better Enabled to Support Marketing
Many companies pass their marketing off to some poor young individual who often works alone, whilst others leave marketing as the domain of the MD. Some others don’t really believe in it at all. Ironically these companies should look at some of the case studies available in universities where businesses have sent their growth through the roof by putting together a cohesive marketing team that does little else except work on the growth of the business. M4B can help you put such a team together and help train and guide them until they can stand on their own two feet.

Sales Talks
Many organisations just need an occasional boost to their levels of motivation. Here too M4B can help with a range of talks that are particularly useful for sales teams. There are plenty of times when we could all do with a shot in the arm and M4B can do just that by giving you and your team an inspirational boost that gets everybody performing at higher levels (if this topic interests you click here Speaker Services)