"A brilliant book which will enable experts and beginners alike to write killer sales letters that get staggering results"
- Peter Thompson, author of best selling books The Pinnacle Principle and Secrets of Communication


"The river of evidence that Gary uses in his book and his speeches is just phenomenal. It will benefit anybody with something to sell or market regardless of their type of business. I have watched Gary in action and he truly is one of the UK's outstanding marketers who shares his vast commercial knowledge with others with unbridled enthusiasm."
- Nigel Risner, Top UK motivational speaker, author and business coach.


"The best and simplest book ever written on how to write killer sales letters. Gary Courtenay shares over 25 years of business savvy in one slim and immediately indespensable book.

I am writing to thank you for the consultancy work you carried out for us. As you know, we took up many of the marketing suggestions made in your initial report. And applied them, with great success. In particular your recommendation for acquiring referrals and leveraging this with an incentive gift provided particularly powerful results. Once again many thanks for your input, I look forward to working with you again in the future."
- David Hughes - CEO Nightingale Conant - UK leading publishers of business and self-development products.


"Using information in 'How to Write Sales Letters With Clout' we have massively improved the performance of our sales letters"
- Dr Phillip Hallam, past Professor of University of Central England and now Managing Director of RDI UK, specialists in university accredited distance learning, worldwide.


"How to write sales letters with Clout is an extremely powerful, punchy and persuasive book."
- David Molian, Lecturer in Entrepreneurship, Cranfield School of Management.

 

"Gary Courtenay is a letter writing genius. I found 6 killer tips in this book which I know will make another £15,000 in the next 2 years alone, and 3 paragraphs I'm going to steal word for word for my next sales letter! If this book were £1,000 a copy it would still be a bargain."
- Chris Payne, CEO LifeTools.com and top UK sales copywriter.


"I recently used mentors4business.com to launch a business academy in my region. I explained what I wanted to do and they wrote the sales letters that we sent out to prospective members. CEO Gary Courtenay gave a stunning business speech at the launch and was marked 'excellent' by almost everyone who attended. Gary's talk wasn't just entertaining; he gave truly valuable insights and immediately useful tips that everybody could use at once. Importantly he inspired everybody to immediate and positive action. After the event I told him: "Using mentors4business was like buying a business academy in a box, all we had to do was send out your letters and everything else almost took care of itself." We now have a thriving club with around 40 members. I wouldn't hesitate to recommend Gary Courtenay and mentors4business.com to anybody who appreciates a big result with the minimum of effort".
- Dr Philip Hallam, past Professor of University of Central England and now MD of RDI UK, specialists in university accredited distance learning.


"I would like to thank you for your excellent contribution throughout the Masterclass on 'How To Build a Better Organisation' at Cranfield University. Your particular session on maximising results from Direct Mail was focussed very well combining humour, principles and practical hands-on operating tips."
- Maxwell Selman - Cranfield University Visiting Lecturer


"Unlike many people working in his field Gary doesn't just supply general advice, he offers specific strategies and then does everything he can to help you follow through. His input is challenging and his approach is sensitive to your needs and company culture. The results we've had also prove that Gary is a gifted sales copywriter, just one sales letter he wrote for us added 10% to turnover."
- Carole Fletcher & Bob Hart: Proprietors of 'Intuitive Media' BAFTA award winners for their contribution of IT in entertainment.


"I have been bowled over with your enthusiasm, drive, insight, knowledge and expertise. Without exception I have received compliments from the team about your talks at our last two sales meetings at which you have spoken. I for one gained as both a salesman and a manager from the powerful knowledge and tips you had to share with us."
- Andrew Hayhurst - Regional Sales Manager - The Black & White Mortgage Company
"I am pleased to recommend your services most highly. Your knowledge and understanding of so many marketing concepts is unrivalled and since you have also implemented many of these ideas yourself, they come with relevant suggestions for implementation. Your service is in my opinion the quickest and most cost effective way to grow the turnover and profitability of a business."
- Adrian Williams CEO - Scenic Maps Ltd


"Gary, on a personal note, you have been an inspiration and mentor to me, your ability to listen, encourage and coach at all times has benefited me every time we meet."
- Mark Boxall, Director - Chapter 26 - IT Consultancy


"Many thanks for the recent marketing and media seminar for my executives. The marketing section was extremely valuable and provided us with numerous useful strategies. The feedback I've received is excellent and shows that all the delegates found the time they spent with you both rewarding and enlightening."
- Mike Brown CEO - Fylde Borough Council


"Gary - this is to offer our thanks for such a great presentation yesterday. The comments and reaction from our members show confirm that you did indeed deliver a stimulating and motivating presentation. There certainly aren't many orators around who can present with passion yet provide such solid material for their audience."
- Ken Griffiths Chair, Trafford Business Club


"Due to the time I invested in spending with you my business has now catapulted to a new level and already I have paid for your fee at least 10 fold. My only criticism is that for your own sake you should and easily could charge more."
- Charles Ferguson - Solicitor Advocate.


"Your marketing advice has been a great help - very specific and often pointing out opportunities that sometimes seemed obvious and yet no one else had spotted them. Because you were specific we have found many of them easy to action."
- Ian Henderson - CEO Wyre Housing Association